¹ÜÀí¹æÄ£³¬Ç§ÒÚÔªÈËÃñ±ÒµÄÖйúÖªÃû˽ļ»ú¹¹¾°ÁÖ×ʲúÓÚ5ÔÂ12ÈÕÏòÃÀ¹úÖ¤¼à»á£¨SEC£©Ìá½»13FÎļþ£¬Åû¶2023ÄêQ1³Ö²ÖÊý¾Ý¡£
¾°ÁÖ×ʲú(GreenwoodsAssetManagementHongKongLtd)ÊÇÒ»¼ÒÒÔͶ×ʾ³ÄÚÍâÉÏÊй«Ë¾¹ÉƱΪÖ÷µÄ×ʲú¹ÜÀí¹«Ë¾£¬Ò²ÊÇÄÚµØÉÙÓеĽøÐйú¼Ê»¯²¼¾ÖµÄÂò·½»ú¹¹Ö®Ò»£¬ÆäÔÚÃÀ¹ÉÊг¡ÉÏÖ÷ҪͶ×ÊÓÚÖиŹÉÒÔ¼°ÃÀ¹ÉÍ·²¿¿Æ¼¼¹É¡£
½ØÖÁ2023Äê3ÔÂ31ÈÕ£¬¾°ÁÖ×ʲúµÄÃÀ¹ÉͶ×Ê×éºÏ¹²³ÖÓÐ28Ö»¹ÉƱ£¬³Ö²ÖÊÐÖµÒÚÃÀÔª£¬»·±ÈÉϼ¾¶ÈÔö¼ÓÔ¼1ÒÚÃÀÔª£¨QoQ+£©¡£Ò»¼¾¶È¾°ÁÖÔö³Ö9Ö»£¬¼õ³Ö8Ö»£¬½¨²Ö5Ö»¡£
2023ÄêQ1£¬¾°ÁÖ×ʲú¼õ³ÖÁËÆ´¶à¶à¡¢±´¿Ç¡¢Sea¡¢Meta£¬µ«Æ´¶à¶àÈÔΪµÚÒ»´óÖزֹɣ»×·ÕÇÀ§¾³·´×ª¡¢¹É¼Û´ó·ù·´µ¯µÄж«·½£¬Ð¶«·½³ÉΪÆäµÚ¶þ´óÖزֹɣ»´ó·ùÂòÈëÈ˹¤ÖÇÄÜÊÜÒæ¹É£¬°üÀ¨Ó¢Î°´ï¡¢Î¢ÈíµÈ£¬ÆäÖÐӢΰ´ïÒ»¼¾¶È¹É¼Û½Ó½ü··¬£¬±íÏÖÇ¿¾¢¡£À´Ô´£ºLiveReport´óÊý¾Ý
Ò»¡¢6Ö»¸ö¹É³Ö²ÖÊÐÖµ¹ýÒÚÃÀÔª£¬¼õ³ÖµÚÒ»´óÖزֹÉÆ´¶à¶à
2023Q1£¬¾°ÁÖµÄÇ°Ê®´ó³Ö²Ö·Ö±ðΪƴ¶à¶à¡¢Ð¶«·½¡¢ÍøÒס¢DoorDash¡¢Meta¡¢ÖÐͨ¡¢Ó¢Î°´ï¡¢Î¢Èí¡¢BOSSֱƸ¡¢Æ渻¿Æ¼¼£¨Ô£º360½ðÈÚ£©£¬ÆäÖÐÇ°6´ó³Ö²ÖÊÐÖµ¾ù³¬¹ýÁË1ÒÚÃÀÔª£»TOP10³Ö¹É¼¯ÖжÈÏà¶Ô½Ï¸ß£¬´ï¡£À´Ô´£ºLiveReport´óÊý¾Ý
¾¡¹ÜÒ»¼¾¶È¾°ÁÖ¶ÔÆ´¶à¶à¼õ³Ö24%£¬µ«ÆäÒÀÈ»ÊǾ°ÁֵĵÚÒ»´óÖزֹɣ¬³Ö²ÖÊÐÖµ´óÒÚÃÀÔª£¬Õ¼×éºÏ±ÈÖشÏÔÖø³¬¹ýÆäËûËùÓиö¹É¡£À´Ô´£ºLiveReport´óÊý¾Ý
¶øÆ´¶à¶àÔÚÒ»¼¾¶ÈÆÚ¼ä¹É¼ÛÍ»Æƽ׶ÎÐÔиßÖÁÃÀÔª£¬ÓÖºó»ØÂäÖÁ3Ôµ׵ÄÃÀÔª£¬¾°Áֵļõ²Ö»òÐíÊdzÃ׏ɼ۷´µ¯ÖÁ½×¶Î¸ßµãºóÏÈ»ñÀûÁ˽áÒ»²¿·Ö¡£
ÔÚ¹úÄÚµçÉÌÐÐÒµ¸ñ¾ÖÇ÷ÓÚÎȶ¨£¬ºê¹Û»·¾³Ó°ÏìÏû·ÑÆ£ÈíµÄ¾ÖÃæÏ£¬Æ´¶à¶à¹û¶Ï´óµ¨³öº£²¢Ñ¸ËÙÔÚÅ·ÃÀÊг¡ÆÌ¿ª£¬²¢È¡µÃÁ˲»Ë׵ijɼ¨¡£ÔÚ²»µ½Ò»ÄêµÄʱ¼äÀTemuƽ̨£¨Æ´¶à¶àº£Íâ°æ£©ÒѽøÈëÈ«Çò¶à¸ö¹ú¼ÒµÄµçÉÌÊг¡£¬½ñÄêÔÚÃÀ¹úÊг¡µÄÓ¦ÓÃÏÂÔØÁ¿ÉõÖÁ³¬¹ýÁËÑÇÂíÑ·¡¢TikTokºÍShein£¬ÎȾӹºÎïÀàAppµÚһλ¡£
¶þ¡¢´ó¾Ù¼Ó²Öж«·½ÖÁµÚ¶þÖزֹɣ¬ÖØн¨²ÖºÃδÀ´
Ò»¼¾¶È£¬¾°ÁÖ´ó¾Ù¼Ó²Öж«·½£¬³Ö²ÖÊÐÖµ´ÓÉϼ¾¶ÈµÄTOP10ÒÔÍâÖ±½ÓÌáÉýÖÁ×éºÏµÚ¶þ´ó²Ö룬¼Ó²Ö·ù¶È¸ß´ï6±¶£¬Ä¿Ç°³Ö²ÖÊÐÖµÒÚÃÀÔª£¬Õ¼±ÈÔ¼¡£
ÖµµÃ×¢ÒâµÄÊÇ£¬Ð¶«·½³ÖÓÐÖ±²¥µçÉ̶«·½ÕéÑ¡55%µÄ¹ÉȨ£¬¶«·½ÕéÑ¡µÄÒµ¼¨²¢±íµ½Ð¶«·½¡£Ð¶«·½½ØÖÁ2023Äê2ÔÂ28ÈÕµÚÈý¼¾¶ÈµÄ²Æ±¨ÏÔʾ£¬¹«Ë¾×ÜÓªÊÕÒÚÃÀÔª£¬Í¬±ÈÔö£¬ÀûÈó8165ÍòÃÀÔª£¬Í¬±ÈÔö¡£
Ò»¼¾¶ÈÆÚ¼äж«·½¹É¼ÛÀÛ¼ÆÕÇ·ùÔ¼£¬ÕûÌåÉϳÊÏÖ¸ßλÕðµ´±íÏÖ£¬¶øÔÚ´Ë֮ǰÆäÒÑ´ÓÈ¥Äê10Ô·ݵĵ͵㷴µ¯Óâ3±¶£¬µ«¾°ÁÖÈÔÈ»¼á¶¨¿´ºÃ£¬½øÐÐÁË×·¶à¡£À´Ô´£ºLiveReport´óÊý¾Ý
³ý´ËÒÔÍ⣬ж«·½Ò²½¨²ÖÁËÁíÒ»Ö»ÖиŽÌÓý¹ÉºÃδÀ´£¬Ò»¼¾¶È¾°ÁÖ½¨²ÖºÃδÀ´Íò¹É£¬ºÄ×ÊÔ¼1440ÍòÃÀÔª¡£¾°ÁÖÔÚÈ¥Äêµ×Çå²ÖÁ˺ÃδÀ´µÄ²Ö룬µ«Ò»¼¾¶ÈÓÖÖØÐÂÂò½ø£¬Ò»·½ÃæÊǹɼ۵ĸßÅ×µÍÎü£¬ÁíÒ»·½Ãæ»òÐíÒ²ÊǶԽÌÓýÐÐÒµÕþ²ß»·¾³Ç÷ÓÚÎȶ¨ºó¿´ºÃ´æÁ¿¹«Ë¾µÄ»Ö¸´¡£À´Ô´£ºLiveReport´óÊý¾Ý
Èý¡¢´ó·ù¼Ó²ÖÈ˹¤ÖÇÄܸÅÄî¹É£ºÂòÈëӢΰ´ï¡¢Î¢Èí¡¢¹È¸èµÈ¿Æ¼¼¾ÞÍ·
Ò»¼¾¶È£¬¾°ÁÖ´ó·ùÂòÈë¡°È˹¤ÖÇÄܸÅÄî¹É¡±£¬°üÀ¨Ó¢Î°´ï¡¢Î¢Èí¡¢¹È¸èµÈ¡£
È¥ÄêÇå²ÖӢΰ´ïºó£¬½ñÄêÒ»¼¾¶ÈÖØн¨²ÖӢΰ´ïÍò¹É£¬ÂòÈë½ð¶îÔ¼9000ÍòÃÀÔª£¬Ó¢Î°´ï³ÉΪµÚÆß´ó³Ö²Ö£»À´Ô´£ºLiveReport´óÊý¾Ý
´ó·ù¼Ó²Ö΢ÈíÍò¹É£¬Ôö³Ö·ù¶È484%£¬Ò»¼¾¶ÈÄ©³Ö²ÖÊÐÖµ³¬¹ý8000ÍòÃÀÔª£»À´Ô´£ºLiveReport´óÊý¾Ý
ͬʱ£¬¾°ÁÖ»¹½¨²ÖÁ˹ȸèAÀà¹ÉÍò¹É£¬³Ö²ÖÊÐÖµÔ¼5380ÍòÃÀÔª¡£ÁíÍ⣬MetaµÄ²Öλ´ÓµÚËĽµÖÁµÚÎ壬¼õ³Ö·ù¶ÈÔ¼¡£
×÷ΪÃÀ¹É½ñÄêÒÔÀ´×îÇ¿ÊƵĴóÐͿƼ¼¹ÉºÍAIÁìÓòÍ·²¿ÊµÁ¦µÄÃ÷ÐÇÆóÒµ£¬Ó¢Î°´ï¡¢Î¢Èí¼°¹È¸èAÔÚÒ»¼¾¶ÈÀÛ¼ÆÕÇ·ù·Ö±ð´ï¡¢¼°£¬¾°ÁÖ¶ÔÓÚAIµÄ¿´ºÃÎãÓ¹ÖÃÒÉ¡£
¾°ÁÖ±íʾ£¬AIÊÇÒƶ¯»¥ÁªÍøÖ®ºó×îÖØÒªµÄ¼¼Êõ¸ïÃüÖ®Ò»£¬ÔÚ¶ÌÆÚ£¬AIµÄÍ»ÆƺÍÓ¦ÓôøÀ´ÎÞÏÞåÚÏ룬±ä¸ïÒѾµ½À´¡£
ËÄ¡¢Ñº×¢Grab¡¢DoorDash£¬¿´ºÃÖйú»¥ÁªÍøģʽµÄº£Í⸴ÖÆ
Ò»¼¾¶È£¬¾°ÁÖ»¹¼Ó²ÖÁËÃÀ¹ú×î´óµÄÍâÂôƽ̨DoorDash£¬ÒÔ¼°¶«ÄÏÑÇ×î´óµÄÍøÔ¼³µºÍËͲÍƽ̨Grab£¬¼Ó²Ö·ù¶È·Ö±ðΪ¼°£»DoorDash´ÓµÚÁù´ó³Ö²ÖÉýÖÁµÚËÄ´ó³Ö²Ö£¬Grab´ÓµÚÊ®Èý´ó³Ö²ÖÉýÖÁµÚÊ®¶þ´ó³Ö²Ö¡£
ÕâÁ½Õß¾ùÊǸ´ÖÆÖйú»¥ÁªÍøÃÀÍÅ¡¢µÎµÎµÄ·¢Õ¹Ä£Ê½£¬ÇÒ´¦ÔÚº£ÍâµÍÉø͸ÂÊÊг¡Ö®ÖУ¬¿ÉÄܽèÖú»¥ÁªÍøÈ¡µÃ¸ßËٳɳ¤µÄÆóÒµÀàÐÍ¡£²¢ÇÒ£¬×Ô2021Äêµ×ÒÔÀ´ÕâÁ½¼ÒC¶Ë»¥ÁªÍøƽ̨µÄ¹É¼Û·Ö±ðµøÁË7³É¼°°Ë³ÉÒÔÉÏ£¬¾ù´¦ÓÚÉÏÊÐÒÔÀ´µÄµ×²¿ÇøÓò¡£
³ýÁËÉÏÊö¸ö¹ÉÍ⣬¾°ÁÖÒ»¼¾¶È»¹Ôö³ÖÁËÖÐͨ¡¢°¢Àï°Í°Í¡¢Ä°Ä°¡¢Booking¡¢ÌØ˹ÀµÈ£¬ÖØн¨²ÖÁË°®ÆæÒÕ£¬²¢¼õ³ÖÁ˱´¿Ç¡¢Âú°ï¡¢SeaLimitedµÈ¹«Ë¾¡£
*ÇëÈÏÕæÌîдÐèÇóÐÅÏ¢£¬ÎÒÃÇ»áÔÚ24СʱÄÚÓëÄúÈ¡µÃÁªÏµ¡£